| Big decisions, made easier – the logic of selling your home | 15 YEARS OF LISTING EXPERIENCE >> LINK to Menno’s personal introduction page, please click here |
| When you are thinking that the time has come to sell your home, please consider the following:- Primary focus: Needs to sell for the highest price possible; (For instance: you are prepared to wait for the right buyer and let my full marketing system work for you until matters come to a conclusion.) Please let me know if this is your primary focus – we can tailor our marketing plan so you benefit most. View the MARKETING PLAN (Click here).- Primary focus: Needs to sell as quickly as possible; (For instance: a situation has come up that is forcing you to deal with matters rather now than later.) Please let me know if this is your primary focus – we can tailor our marketing plan so you benefit most. View the MARKETING PLAN (Click here).- Primary focus: Needs to sell with the least amount of hassle; (For instance: you hate enduring pointless showings to people who are not going to buy OR you have no time to continuously entertain sales people.) Please let me know if this is your primary focus – we can tailor our marketing plan so you benefit most. View the MARKETING PLAN (Click here). |
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| - Primary focus: Needs high confidentiality, exclusivity or low profile; (For instance: you do not wish for sale signs, certain advertising or viewings at specific times.) Please let me know if this is your primary focus – we can tailor our marketing plan so you benefit most. View the MARKETING PLAN (Click here).- Combined focus: highest price, quick, less hassle & exclusivity. (Can be any combination of the above in a package that will be tailored to your needs and requirements. One size does not fit all.) Please let me know if this is your primary focus – we can tailor our marketing plan so you benefit most. View the MARKETING PLAN (Click here).- Confused? No problem. A lot of my clients have more than one focus objective. A combined focus approach is quite common. Please talk to me and we’ll sort it all out. PROMISE: I’ll listen while you speak. Here is the personal introduction page for Menno: >> PLEASE CLICK LINK |
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| Pre-marketing steps:- It takes training, experience and dedication to select the right listing timing, price and conditions. - Before anything can be done to list your home, we get together, view the home and the property, consider pre-existing conditions and disclosable facts; then prepare a marketing plan. - When desired, I may make suggestions on how to present your home at its best. - I perform a full Comparative Marketing Analysis to find the price at which your home is going to sell, meeting your primary focus and/or concerns. - We fine-tune the marketing plan to make sure we’re all on the same page.Marketing feed-back:- While the listing is up and running, we continue to monitor the results. - At any time during the listing, we can review all conditions to ascertain all systems are working satisfactorily and to their full benefit. - Changes to the listing and to the marketing plan are possible at almost any time, even after the marketing has commenced. - Communication and feed-back (with client) is always open, as per the client’s wishes and instructions. |
Detail of my MARKETING PLAN The power of pricing rightNotwithstanding any marketing plan, the pricing step is important. Before and during the listing period, I have my finger on the pulse to see exactly what the market is doing. The daily hotlist tells me exactly what the trends are and what your competition is doing. Even subtle changes in the market can make a significant difference in your net result. We do not want to price your property too low because that won’t do you justice. We do not want to price it too high either because then people might still look at yours but may end up buying something else. It’s a fine line and the deal isn’t done … until it’s all done.We use the Internet to advertiseVirtually every prospective buyer will first check out properties on the Internet. It makes total sense to be sure that we make an outstanding first impression. This goes to completeness of listing information as well as to quality of presentation and even photographic representation. VIEW my PDF Brochure “Internet Marketing”, will open in a separate window. We make sure that we can be found on the Internet The magic of the Internet falls dead pretty quickly if one cannot be
found. Since there are Thousands of listings calling for a buyer’s
attention, we must make sure that the right buyers can find your
property. Through simple techniques like mapping and tagging, I guide
prospective buyers to your property. Search engines will find us.
On-line marketing tools like AdSense are continuously working for you
and me.
A photo as a first impression Real Estate Photography requires special equipment such as
non-distorting wide-angle lenses, indirect flash and a tri-pod. I
believe that it’s important to show buyers what they are interested in.
I want to show enough detail to entice further interest. You’ll see
what I mean by viewing some of my existing listings. I know that professional real estate photography will help sell your property. What about print ads?
At one point, we thought that print ads would go the way of the dodo bird. Not so. As it turns out, print ads support our Internet advertising and vice versa. Today, a good print ad will guide a buyer to either go see the property itself or else to view it on-line for further detail. Either way, we win. I believe in maintaining a strong representation in all local print media. Old-fashioned or not
Traditional open houses still work so we may host some for you – but
only if you agree of course. A natural sales instrument is also the
flyer either in-house or on the sign post. You may or may not like
those – so we tailor to your needs. Networking, the old way or the new way
Although we may not sell homes through Twitter or Facebook, we do have various networks that will be put to work for you immediately. The most famous of networks is perhaps the Multiple Listing System that allows other agents to show your home. Another very worthwhile network is the Royal lePage referral system. It works locally, nationally and sometimes even internationally, matching buyers with properties everywhere. Also, don’t forget my personal network. We all know people, who know people, who know people. Everything for everybody
Perhaps, the most effective listing tool is the combination effort.
A little bit of everything makes for a great result. However, I very
well understand that one size does not fit all. My purpose is to
customize your selling experience and concentrate on what you want to
focus on. >> LINK to Menno’s personal introduction page, please click here Please click here to VIEW information about the Privacy Act. |